Online advertising is getting a great deal of attention days with players like Google, Double Click, Yahoo, just to name a few.

But with almost any advertising, there’s a movement to circumvent it.

.. TV vs DVR, time shifting, fast-forward.
.. FM radio vs Satellite radio, paid subscriptions, commercial free.

Remember the first years of pop-up advertising on websites? ISPs started offering “Pop-up Blocker” software free to their members. It was such a demand that most browsers now implement pop-up blocking as a standard feature.

Advertising is a balancing act. Google has been hugely successful with their text/banner-style AdWords - I believe because they’re not aggressive with their impact. Until this evening, I tolerated, sometimes enjoyed, viewing advertising. I felt like it educated me. A good advertisement might teach me of a new product I hadn’t heard of, a service I might use or recommend. Those AT&T commercials where two people are talking on mobile phones, and one is dropped… hilarious!

Until tonight, when I went to read this article on Wired.com.

Covering 50% of the first few paragraphs is an AT&T advertising overlay. I gave the ad 3 minutes to go away. I tried every key combo, tried following the link of the ad… nothing. The article is unreadable in Firefox. Same result in IE.

The Irony is: the article is about Safari 3 and how “Safari sucks.” Care to guess how the page looks in Safari? flawless. No content-blocking AT&T advertisement.

UPDATE: Wired apologizes for the ad.

Buzz words.. They’re unavoidable. One of my favorites from way back:synergy.

There’s a lot of discussion lately of “Web 2.0.”

You see it in web application reviews: “The web 2.0 of bookmarking” or “a web 2.0 redesign.”

Web 2.0 means different things depending on context. Some argue that the term’s definition is so vague/complex that it’s unusable.

It’s the technology of websites. It’s the latest-greatest use of client-side scripting, CSS, and the Document Object Model. It’s meant to be a version of the world wide web. The collective current version. The reinvention of the web as it was known some 6+ years ago.

In a blog article that got me started on this subject (Why there’s no such thing as Web 2.0) the author argues that Web 2.0 is not a “space” or a category that a site/company falls into.

I agree with that. I would never use the term “Web 2.0″ in a pitch. Web 2.0 technology doesn’t make you special. Its expected — its whats current.

I think it will be easier to understand Web 2.0 when there’s Web 3.0, but please, lets not jump on the buzzword bandwagon.