Buzz words.. They’re unavoidable. One of my favorites from way back:synergy.

There’s a lot of discussion lately of “Web 2.0.”

You see it in web application reviews: “The web 2.0 of bookmarking” or “a web 2.0 redesign.”

Web 2.0 means different things depending on context. Some argue that the term’s definition is so vague/complex that it’s unusable.

It’s the technology of websites. It’s the latest-greatest use of client-side scripting, CSS, and the Document Object Model. It’s meant to be a version of the world wide web. The collective current version. The reinvention of the web as it was known some 6+ years ago.

In a blog article that got me started on this subject (Why there’s no such thing as Web 2.0) the author argues that Web 2.0 is not a “space” or a category that a site/company falls into.

I agree with that. I would never use the term “Web 2.0″ in a pitch. Web 2.0 technology doesn’t make you special. Its expected — its whats current.

I think it will be easier to understand Web 2.0 when there’s Web 3.0, but please, lets not jump on the buzzword bandwagon.

This entry was posted on Wednesday, June 6th, 2007 at 3:15 pm and is filed under Advertising, Ajax, Web Applications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.